APIPIA has renewed visual identity for the “Yura Yura” , a hair salon that has been in business for 15 years.
We kept the visual assets that emerged in the “Yura Yura” - scripted logotypes - and improved them to a sophisticated form. We like to renewal the brand with “communicate more confidently with what “Yura Yura” does well.” And keywords of the brand were: fun, relax, sincere, comfort.
The newly defined “Yura Yura” is a color palette with decreased saturation and brightness, giving people novelty, sincerity and comfort. In the new brand palette hue, everything is quietly shimmers the simplest charm and the direct inner happiness and tranquility, so that the visual sense can achieve a perfect balance.