JOYCE LU FLORAL DESIGN

BRAND SYSTEM DESIGN

APIPIA has developed 2022 new brand system for Joyce Lu Floral Design.

The project concept is a mysterious oriental garden. We present Joyce’s favorite flowers including peony, orchid, semper augustus tulip and Taiwan’s native plants to represent the brand spirit through APIPIA sophisticated illustration creation.

Design keywords for the project mood was simple.

 Delicate yet captivating, beautiful & full of life.

In the project, the design is set up as a whole, with a series of contrasting experiences along the composition, with the intention for the receiver to observe, and experience the beauty. APIPIA create a sense of mystery which is the `white space’, a term borrowed from Chinese landscape painting, working with both white spaces and beautiful flowers within the illustration and how the objects relate to each other, creates a sense of rhythm in the“mysterious garden.”  

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