Pin Jun Jia Co., Ltd.

Visual Identity, Packaging Design, Brand  Development 

APIPIA has developed the brand identity design of Pin Jun Jia, a premium tea brand owned by Pin Jun Jia Co., Ltd.

 

The goal of this project was to position Pin Jun Jia as a gourmet tea shop where people can experience authentic Taiwanese tea with a modern reinterpretation.

 

Pin Jun Jia's contemporary, defined by APIPIA, pursues a harmony between, refinedness and naturalness, sincere and elegant, authenticity and modernity.

 

The symbol, combined with three atypical shapes, and Pin Jun Jia, means Pin Jun Jia's reinterpretation of the Taiwanese tea. The wordmark, with a subtle beauty, convey a refined impression with its elegant form. This three organic shapes of the symbol are used as a graphic motif in various items, and in PJJ products, it is responsible for a unique type of label.

14_edited_edited.jpg
02.gif
03.gif
05.gif
04.gif
06.gif
06-2.gif
12.gif
08.gif
09.gif
10.gif
11.gif
30.gif
29.gif
12-3.gif
12.gif
13.gif
28.gif
14.gif
16.gif
16-2.gif
15-2.gif
15-2.gif
20.gif
18.gif
27.gif
18.gif
22.gif
23.gif
24.gif
25.gif
19.gif

Pin Jun Jia Co., Ltd.

2020

Visual Identity, Branding, Brand Development, Packaging Design

Client :Pin Jun Jia Co., Ltd.