JOYCE LU FLORAL DESIGN
BRAND IDENTITY, PACKAGING DESIGN, PRINT PRODUCTION
Sophisticated, garden inspired floral design, creating beautiful and unique flower arrangements for weddings and any occasion
Inspired by the beautiful, wonderful flowers and greenery surrounding the holiday cottage where she grew up, Joyce Lu Floral design’s founder Joyce, established a sophisticated, garden inspired floral design studio.
With subtle, beautiful illustrations, the brand identity showcase how Joyce put all her love, care and a touch of the whimsical into the floral arrangements. The floral identity grows underneath her label, telling stories of she believes it to be a privilege to be involved in transforming someone’s ideas into a beautiful reality, Joyce would love to share the wonderful journey with her clients.
A classy typeface with sleek lines that project elegance, understated luxury and femininity. Combining aesthetics of the 1st century ancient Rome era with the dainty figures of beauty project, this typeface is ideal for Joyce Lu Floral Design that support a classy look and feel.
BRAND VISUAL IDENTITY,BRAND DEVELOPMENT
Client : Joyce Lu Floral Design