Yuan Zi Farms Company

BRAND IDENTITY, PRINT, PACKAGING

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We designed the new brand identity for the family-run organic farm company, Yuan Zi. Once a small traditional local farm, Yuan Zi is now an organic greenhouse tourist farm. Our designs needed to match this bold new vision.

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The result of our work is a strong design based on a re-imagining of the grapes  symbol that featured in the previous identity. With the logo, the bolder, larger, more present grapes are locked up with statements about the company’s origins. The colour palette is vibrant and stylish, reflecting the innovation and creation of their farm company.