Based in Changhua, Mars Farm, with over 20 years farming experience. Mars Farm is top quality, tasty award-winning, local fruit farm.
Our brief was to refresh the branding of a family owned local farm without really changing or losing any of the familiar qualities that had become so well known over the last twenty years. We recreated the tone of voice of the brand and used their famous Dragon Fruit as their brand identity to maximum effect.
We introduced a brand colour palette that speaks to Mars Farm, with rich navy ,vivid fuchsia and green. Everything is completely bespoke, from the brand identity to the packaging delivered to the playful, whimsical and fun touch.