The design of the Yummy Food new marque, which is inspired by the ingredient what they love to make. As a general sign off across all forms of communication we created a bespoke signature fish symbol – a nod to the shop’s much-sought-after milk fish.

Finally, we incorporated contemporary typography and a milk fish stripe motif throughout, and developed a colour palette of blue moon, honey yellow and coral peach, which worked well with the Whimsical, playful, colorful, bright brand identity.